The success of WARMFest 2013 has expectations high for WARMFest 2014, and event organizers are not selling themselves short.
Running from Friday, August 29 through Monday, September 1, multiple stages will sprout up in Broadripple Park to feature an array of musicians from Indiana and beyond. Fountain Square’s Joyful Noise Records will also have their own stage featuring big names like Of Montreal, Why?, Sebadoh, Half Japanese, Guided By Voices and many others.
“WARMFest is pretty unique in that it’s able to have these big names and bring a full-size festival to Indianapolis,” said Festival Director Jack Shepler.
Though much of the music at WARMFest will oriented to the alternative rock scene, a dance music stage on Sunday will feature DJs from the recently-opened Deckademics DJ School, located on College Avenue. Instructors DJ Metronome and DJ Topspeed, as well as students from the school are scheduled to perform.
“They’re going to feature some of the people who have been in the DJ school that are ready to start performing in front of people,” said Shepler.
In addition to live music performances in Broadripple Park, hour-long boat cruises with live music will be offered on White River, known as the Wapahani River Sessions. Featuring musicians such as Sleeping Bag, Brandon Tinkler, Todd Park Mohr and others, Shepler wants raise awareness of White River as a recreational natural resource that is visually appealing.
“We raise money for the Indy Parks Foundation and the Carl G. Fisher Society,” said Shepler.
Shepler says the goal of the Carl G. Fisher Society is to improve the quality of White River.
“We want to see White River treated like the great resource that it is,” said Shepler. “Not just because it’s water, but because it’s a great place to hang out and go boating. A lot of people don’t think of White River that way. They just think of it as something they drive by on the road.”
WARMFest 2014, however, will still focus on local music from Indiana. Prominent acts such as Sugar Moon Rabbit, Busman’s Holiday, and DJ Kyle Long, amongst others, will be given the opportunity to showcase the musical talents that Indiana has to offer.
Organizing a festival of this size is no small task, and a lot is at stake for Shepler and WARMFest vendors and sponsors.
“Festivals aren’t cheap. This is a huge undertaking,” said Shepler. “We have a very aggressive marketing campaign with radio and web advertising. I’ve been watching ticket sales and we have people coming from all over the place- even Florida. A lot of people from Chicago, and obviously many people from Indiana will be there.”