A new web site, DoorFly.com, allows home buyers to anonymously tell a pool of agents the details they want in a new home. Based on the home buyer’s details, agents ‘sell themselves’ to home buyers in a reverse auction process. They showcase their knowledge, experience and expertise and offer an incentive rebate from their commission at closing to the home buyer. Buyers compare these offers and choose the real estate agent they feel best fits their needs.
Through DoorFly’s process, home buyers find a qualified real estate agent to help them through the home buying process, and they get a little money back as they purchase their new home. Also, real estate agents are able to gain new business in an easy, automated and economical process.
The concept of DoorFly was recently featured on Fox 59 “Money Works” segment in Central Indiana (http://www.DoorFly.com/newsroom/pressreleases) and in the Indianapolis Star (http://www.indystar.com/apps/pbcs.dll/article?AID=/20080818/BUSINESS/808180305/1003/BUSINESS).
Bob Donaldson of Fox 59 reported, “DoorFly.com connects home buyers with the right real estate agent, while giving home buyers the upper hand. The site allows realtors to attract clients by offering cash back at closing. Many long time agents say DoorFly could be a preview of things to come in home sales….”
The Indianapolis Star wrote, “One of the latest trends in real estate is taking place right here in Indiana with the launch of Doorfly.com. Think eBay with a twist an online auction site that pits agent against agent in a bidding war for home buyers’ business…”
This recent broadcast has already paid dividends for DoorFly. Onsite traffic rose 65% following the broadcast. Home buyer participation increased by 40% while agent registration increased by over 30%. These numbers are expected to further increase as more Indiana residents learn about the service. “We are planning for continued growth of our online services and intend to reach outside of Central Indiana into housing markets state-wide yet this Fall,” said Jon Coulter, Vice President of Technology.
To learn more about DoorFly.com, visit the web site (http://www.DoorFly.com) and watch the 3 minute video.
DoorFly.com is a product of Performance First Incorporated
Performance First Incorporated is a cutting edge Internet company dedicated to connecting home buyers with qualified, knowledgeable real estate agents through online tools. A product of Performance First, Inc., DoorFly.com aims to help home buyers get money back when buying a home and reduce marketing costs and efforts for real estate agents. For more information, visit www.DoorFly.com.